the changing face of entrepreneurs.

2 Feb

I have passed this billboard more times than I can count in the past few months, traveling hither and yon across the southern U.S. And each time I do, I cringe inside. I cringe for the same reason that I cringed when, at a workshop on entrepreneurial ministry recently, it was quickly pointed out that in Unitarian Universalist ministry, we invest more innovation dollars and think of entrepreneurial ministers almost exclusively in terms of young, white, charismatic men (even with a sketchy return on investment). Why do we continue to perpetuate the myth that an entrepreneur is a young, white guy?

Some facts. In 2014, Harvard Business School reported that women are starting new businesses twice as fast as men. (1) In 2015, the Atlantic reported that “About 29 percent of America’s business owners are women, that’s up from 26 percent in 1997.”(2) Just two years later, in 2017, CNBC reported that women now make up 40 percent of new entrepreneurs in the United States – so the trend is growing, quickly. Out of the 25 promising young startups on CNBC’s 2017 UpStart List, 10 were organizations started by women in fields from from neuroscience to finance to retail. (3)

And lest you think this phenomena is the realm of white women – “The progress for minority women has been particularly swift, with business ownership skyrocketing by 265 percent since 1997…and minorities now make up one in three female-owned businesses, up from only one in six less than two decades ago.”(4)

As if this were not enough on its own, consider the Forbes report which shared that “women were more likely than men to introduce products and services that are new to customers and not generally offered by competitors (40 percent compared to 35 percent).” (5)

So really, if you want to advertise your business program, you would be better off with something like one of the advertisements below.







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