removing barriers through effectively utilizing technology.

9 Apr

As we explore what it looks like to remove barriers to participation in brick & mortar congregations in a changing religious landscape, the utilization plays a very important role, from streaming services to having welcome videos on their websites, to projecting video, presentations, having google hangouts in the service, and more, during the service. Having a podcast or video-cast of the service allows people to access it whenever it works for their schedule.

technology2But integrating technology into the life of a congregation is not limited to Sunday mornings. Video conferencing can be used for meetings so that people who have difficulty driving at night, or have children at home they need to be with, can participate from the comfort of their own home. Google Docs and DropBox can also be used to share work amongst groups of people – I know they have revolutionized how we get work done at my congregation! For instance, we have a shared google spreadsheet for maintaining the Sunday Services schedule which lists everyone who is involved in any capacity in making each service happen: from speaker to chalice lighter to ushers to board host, sound booth, tech deck and more. We also use DropBox for group editing of the presentations that get shown during the service on Sunday morning. This way, the work is shared amongst a number of people, cutting huge jobs down into more bite-sized ones. We average about 110 adults on Sunday morning, so this is not something just for larger congregations!

It was not that long ago that congregations could get by without having a website, but that is absolutely not the case anymore. And a website is just the beginning. A congregation may have many more “likes” on Facebook or followers on Twitter than they do members – my congregation has 3x as many “likes” as the membership number, 6x as many “likes” as the number that shows up on Sunday morning. These are people whose lives the congregation touches in some capacity. Congregations need to be on social media, and they need to know how to use it. For instance, on social media information is processed differently than it is in print, or even in email. Chunks of data have to be smaller, discrete. They have to grab the viewer immediately with relevant details in case they don’t read past the first sentence. The use of imagery is important, too, not just because it will appeal to those of us who are more visually oriented but because the facebook algorithm will also show a post to more people if there is an image attached. The ubiquitous use of social media necessitates a shift in how we share information, as we maintain the old era ways of the newsletter and printed orders of service while moving to the new era ways of using social media.

Congregations can also use technology to see what people are interested in at the church or how people are finding the church. Using customer relationship management software like Constant Contact to distribute the newsletter and then tracking which links get clicked on and which don’t allows us to see who is reading the newsletter and what parts of it people are most interested in. Google analytics can track what search terms bring up a congregation’s website, as well as where the majority of the clicks come from. This is important data that can then be used when deciding what to promote, as well as how and where to spend advertising or marketing money. Which leads to the final changing aspect of congregational life I want to explore in this series: getting creative about finances.

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